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Marketing Analytics Using Excel: A Beginner’s Guide

First Edition

by Rahul Pratap Singh Kaurav and Asha Thomas

Student Resources

Chapter 01: Introduction to Marketing Analytics
- Excel files
Chapter 02: Basics of Excel in Marketing Analytics
- Excel files
Chapter 03: Data in Marketing
- Excel files
Chapter 04: Understanding the Market
- Excel files
Chapter 05: Metrics and Key Performance Indicators
- Excel files
Chapter 06: Customer Analytics
- Excel files
Chapter 07: Analysing Marketing Mix
- Excel files
Chapter 08: Marketing Mix Modelling
- Excel files
Chapter 09: Forecasting for Sales
- Excel files
Chapter 10: Artificial Intelligence in Marketing Analytics
- Excel files
Chapter 11: Perspective Analytics in Marketing
- Excel files
Chapter 12: Digital Marketing Analytics
- Excel files
Chapter 13: Reporting and Visualization
- Excel files
Chapter 14: Free and Open Access Tools
- Excel files
Chapter 15: Market of Marketing Analytics
- Excel files

Chapter 04: Understanding the Market

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