Click on the following links. Please note these will open in a new window.

Branding Nonprofit Organizations 
Interview of Hayes Roth, marketing professional, at the Columbia School of Business, on the subject of building a nonprofit organization’s brand. (07:02)

Steve Jobs on Marketing 
Remarks on marketing, by Steve Jobs, CEO of Apple, recorded in 1997. (06:55)

Three Pillars of Nonprofit Marketing Management 
This Nonprofit Marketing Guide video discusses the three pillars of nonprofit marketing and communications management. (03:51)

How to Solve Any Nonprofit Marketing Problem 
This Nonprofit Marketing Guide video provides a three-step process to resolve nonprofit marketing problems. (03:39)

Nonprofit Marketing: Strategic and Effective Marketing Communications 
This video provides practical guidance and tools for developing and successfully implementing more strategic and effective marketing communications. (03:19)

You do. I do. We all do it! The Lord of Logos Rules the Nonprofit Marketplace 
This video discusses the use of logos in the nonprofit marketplace. (02:08)