Direct, Digital & Data-Driven Marketing
Lecturers can log in to access:
PowerPoint Slides, prepared by the author for each chapter, to support your teaching each week.
Testbank provides multiple choice questions for each chapter to help test your students' understanding.
Comprehensive Case Study Notes and Slides help encourage discussion in class.
Essay Questions accompany each chapter, to test your students' understanding.
Marketing Campaign Samples provide examples for your students, to aid in the creation of their own marketing strategies in class.
Resource Pack offers all the online resources formatted to upload easily into your LMS or VLE.
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