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Designing and Managing a Research Project

A Business Student's Guide

Third Edition

by Michael Jay Polonsky and David S. Waller

Student Resources

Introduction
Choosing a Topic
The Role of the Supervisor
Group Dynamics and the Role of Conflict
Ethical Considerations
Planning the Research Project
Literature Review
Data Gathering
Qualitative Data Analysis
Quantitative Data Analysis
Establishing Recommendations
- Videos on writing the discussion, analysis and interpretations
- Additional Video, Audio and Interactive Resources
Presenting the Results
Writing the Report
Oral Presentations
Concluding Remarks
- Student Example Video
General Resources

Videos discussing the Research Process

Six Stages Of A Research Process.wmv

5 Steps In The Marketing Research Process

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