LinkedIn Learning Courses

LinkedIn Learning: Integrated Marketing Strategies

Online Course: 2 hours, 5 minutes

The evolving media landscape has resulted in the omnichannel consumer, who uses traditional, digital, and social media. Integrated marketing is all about how marketers can leverage the best of these channels to engage their customers. Learn how Brand Choreography®, an innovative integrated marketing communications (IMC) framework, can help breathe new life into your marketing efforts. Learn real-world best practices established by leading brands—to deliver the right message, to the right customers, at the right place and the right time.

Learn about brand value propositions, strategic positioning, buyer personas, the latest thinking on content marketing, and traditional, digital, mobile, and social marketing vehicles. Discover how metrics can help you make better data-driven decisions. Find out how to develop integrated campaigns that offer better customer experience and ROI.

LinkedIn Learning: Social Employees: The New Marketing Channel

Online Course: 1 hour, 32 minutes

Today, marketing is everyone's job. Employees in every department must become brand ambassadors. The purpose of this course is to help companies create a new authentic marketing channel fueled by social employees. Mark and Cheryl Burgess focus on the people, process, and technology to make it work—with an emphasis on a new marketing perspective called 'branding from the inside out.'

As empowered brand ambassadors, social employees hold the power to transform how companies communicate both internally and externally to reach customers. This is a win-win for both company and employee—boosting brand value for the company through authentic communication and increasing exposure and career opportunities for employees.  Here Mark and Cheryl outline the roles empowered social employees can play to transform culture and drive business results, from explaining why it makes sense to create engaged brand ambassadors to how to implement and measure results.