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The New Marketing: How to Win in the Digital Age
by
Cheryl Burgess
and
Mark Burgess
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Student Resources
The New Marketing: Masters Series
Introductory Videos
Chapter 1: Challenges Facing the New Marketing Organization
Chapter 2: Seeing Real-Time into the Consumer’s Mind
Chapter 3: Architecting Data-Driven Buyer Personas
Chapter 4: Personalizing the Customer Journey and Activating Brand Purpose
Chapter 5: Designing Experiences to WOW Customers
Chapter 6: Winning with Content Marketing and Storytelling
Chapter 7: Disrupting the Content Distribution Mix
Chapter 8: Engaging Social Employees, Influencers and Generation Z
Chapter 9: Unlocking the Power of You
Chapter 10: The New Integrated Marketing Strategy: Brand Choreography
Chapter 11: Data In, Branding Out
Chapter 12: The Future: Coming Faster Than You Think
LinkedIn Learning Courses
Chapter 3: Architecting Data-Driven Buyer Personas
