Chapter 1: Introduction to business research

Chapter 2: Getting started: choosing your research direction

Chapter 3: Writing your research proposal

Chapter 4: Searching and critically reviewing the literature

Chapter 5: Research philosophies, approaches and strategies

Chapter 6: Formulating the research design

Chapter 7: Plagiarism and ethics in business research

Chapter 8: Doing work-based projects and researching your own organization

Chapter 9: Sampling techniques

Chapter 10: Secondary data

Chapter 11: Social media for research

Chapter 12: Interviews and focus groups

Chapter 13: Observational research

Chapter 14: Questionnaires

Chapter 15: Analyzing and managing qualitative data

Chapter 16: Analyzing and managing quantitative data

Chapter 17: Getting started with IBM SPSS Statistics

Chapter 18: Writing up and disseminating your work