Aging: Concepts and Controversies
Ninth Edition
Video and Multimedia
Click on the following links. Please note these will open in a new window.
Video Links
- Susan Jacoby on Reality of Aging at Politics and Prose
- Social Media for Financial Advisors—It’s For Real
Audio Links
- Marketing to Older Adults, from the Gallup Poll
- Longevity advice and a pricey hormone drug, from National Public Radio
Web Resources
- A resource on both boomers and the new aging marketplace: Boomers: Marketing's Most Valuable Generation-despite their significant size and spending power, these high potential consumers have been largely unaddressed by marketers
- The truth behind anti-aging marketing
- The global anti-aging market