Watch and learn! Carefully selected videos will help bring key concepts and theories to life, preparing you for your studies and exams.

Click on the following links which will open in a new window.

Audio Links

• 9.1: Interviewing

• 9.2: Focus Groups

Video Links

• Qualitative Data
  David Silverman giving an interview on qualitative data sources and the benefits of natural data.

• Ethnography
  In this video, Aviva Rosenstein, Ph.D., discusses the difference between the competing claims to the title of "ethnography" (is it a methodology? a discipline? a literary genre?) and how ethnography relates to user research.

• Qualitative Interviewing
  After a short introduction looking at Steinar Kvale's ten criteria of a good interviewer, this video examines two interviews: one a short and rather poor attempt, the other a longer and much improved version. It is designed to help anyone learning how to undertake research interviews in the social sciences.