Nonprofit Management: Principles and Practice
Video and Multimedia
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Branding Nonprofit Organizations
Interview of Hayes Roth, marketing professional, at the Columbia School of Business, on the subject of building a nonprofit organization’s brand. (07:02)
Steve Jobs on Marketing
Remarks on marketing, by Steve Jobs, CEO of Apple, recorded in 1997. (06:55)
Three Pillars of Nonprofit Marketing Management
This Nonprofit Marketing Guide video discusses the three pillars of nonprofit marketing and communications management. (03:51)
How to Solve Any Nonprofit Marketing Problem
This Nonprofit Marketing Guide video provides a three-step process to resolve nonprofit marketing problems. (03:39)
Nonprofit Marketing: Strategic and Effective Marketing Communications
This video provides practical guidance and tools for developing and successfully implementing more strategic and effective marketing communications. (03:19)
You do. I do. We all do it! The Lord of Logos Rules the Nonprofit Marketplace
This video discusses the use of logos in the nonprofit marketplace. (02:08)