Additional Video, Audio and Interactive Resources
Sample Qualitative Research Proposal
A sample of a typical qualita-tive research proposal
An example of an actual fo-cus group session conducted by an innovative commercial packaging company.
Outlines the features of a suc-cessful focus group
When You Should Use Focus Groups
A brief guide to when focus groups are effective.
A demonstration of Nvivo, a popular program used in qualitative research; covers data collection and organisa-tion, interpreting and ques-tioning data & sharing find-ings