What anthropology can teach us about marketing

Explains how ethnographic re-search methods are being used by large corporations to inform mar-keting strategies and advertising campaigns

The Corporate Anthropologist

Radio program that explains how ethnographic research methods are being used in marketing. Statistical Agencies that provide for up-to-date demographics and country data

Data Gathering: Observational Studies

Outlines various methods of gath-ering data by observation including census, survey, convenience sam-ples, random samples  in a very clear and visual manner

Non-directive Interview Technique

Outlines basic rules for non-directive interviewing methods

Approaches to the Analysis of Survey Data

Short booklet outlining the basics of data types, data collection and data analysis