The Psychology of Attitudes and Attitude Change
Student Resources
Chapter 6: Affective Influences on Attitudes
1. What is the mere exposure effect?
- the suggestion that mere exposure to a stimulus may be sufficient, even without direct interaction, to evoke a positive attitude
- the suggestion that mere exposure to a stimulus may evoke a negative attitude
- the “Familiarity breeds contempt” phenomenon
- the suggestion that intensive exposure to an object has a “turning off” effect because of over familiarity
Answer: A
2. Which statement is true about the mere exposure effect?
- The effect can occur for liked objects only.
- The effect can occur for liked and disliked objects, though it may be weaker for disliked ones.
- The effect can occur for liked and neutral objects, but not for disliked ones.
- The effect can occur for neutral objects only.
Answer: B
3. An explanation for the subliminal mere exposure effect is that ______.
- perceptual fluency elicits positive affect
- people like an object that they think they have seen many times before, even if they have not actually seen it
- at the conscious level, recognition of a stimulus reduces uncertainty about the stimulus; at the non-conscious level, people may find it easier to process an object that has been the object of implicit learning through subliminal exposure
- all of these
Answer: D
4. Which of the following statements is NOT true?
- Mere exposure may elicit negative attitudes by increasing a sense of certainty and familiarity with the attitude object.
- The generation of boredom from mere exposure works against the effects of habituation that can occur at conscious and non-conscious levels.
- Non-conscious habituation occurs when subliminal exposure makes it easier to process similar stimuli, enhancing feelings of familiarity and positive mood.
- We form more positive attitudes toward people or things we have seen many times, especially when we cannot remember the past encounters.
Answer: A
5. The repeated presentation of an attitude object paired with an affective is called ______.
- classical conditioning
- exposure conditioning
- behavior conditioning
- none of these
Answer: B
6. Based on De Houwer and colleagues’ (2001) review of evaluative conditioning, which statement is NOT true?
- Evaluative conditioning can only occur in conditions where classical conditioning does.
- Attitudes formed from evaluative conditioning are resistant to change from extinction procedures.
- Evaluative conditioning is effective even when the Conditioned Stimulus (CS) and the Unconditioned Stimulus (US) occur together only a fraction of the time.
- The effects do not appear to depend on conscious awareness of the link between the CS and the US.
Answer: A
7. What do we call it when someone sees and experiences he emotional response that happens to another person who has performed a particular behavior?
- evaluative conditioning
- behavior conditioning
- observational conditioning
- classical conditioning
Answer: C
8. Which of the following statements is NOT correct?
- Explicit and implicit measures of attitudes can be influenced by the repeated presentation of an attitude object with an affective sensation.
- Subtle reward following a behavior tends to elicit more favorable attitudes toward the behavior than when punishment or no reward occurs.
- People may acquire a model’s emotional responses to a behavior through vicarious conditioning.
- Moods have no effect on attitude.
Answer: D
9. The Mood-Congruence effect is the tendency for people to ______.
- behave contrary to their mood to project control
- express attitudes that match their current mood
- express attitudes that are the opposite of their current mood
- internalize their current mood
Answer: B
10. Which statement is NOT correct about mood function?
- Mood can function as a source of information.
- Mood can function as a predictor of cognitive abilities.
- Mood can function as a resource.
- Mood can function as a goal.
Answer: B