Multiple Choice Questions on each chapter of the book helps you engage further with the topics and quiz yourself.

• Chapter 1: What are the Attitudes and How are They Measured?

• Chapter 2: The Three Witches of Attitude

• Chapter 3: The Influence of Attitudes on Information Processing and Behavior

• Chapter 4: How do Attitudes Influence Behavior?

• Chapter 5: Cognitive Influences on Attitudes

• Chapter 6: Affective Influences on Attitudes

• Chapter 7: Behavioral Influences on Attitudes

• Chapter 8: Basic Principles in How Attitudes are Shaped

• Chapter 9: The Internal World

• Chapter 10: The External World

• Chapter 11: An Eye to the Future