The Psychology of Attitudes and Attitude Change
Student Resources
Chapter 8: Basic Principles in How Attitudes are Shaped
1. Which of the following statements is NOT correct?
- Attitude change cannot occur without awareness.
- Attitudes can be influenced by information that has, at best, weak relevance to the attitude object.
- The impact of weak information on attitudes can be reduced when people possess high motivation and ability to form a correct attitude.
- Attitude change partly depends on whether messages emphasize the content, structure, or functions that are the basis for the recipient’s own attitude.
Answer: A
2. Which of the following variables does NOT have an influence on the influence of a persuasive message?
- rate of speech
- sleep pattern
- humor
- positive versus negative framing of the attributes
Answer: B
3. Based on findings in your text (e.g., Howard and Kerin, 2011), which of the following candidates has the best chance of winning an election in the English City of York?
- L. Smith
- M. van Knippenberg
- Y. Pandolfo
- Z. Baskerville
Answer: A
4. Based on Sherman, Nelson, and Steele’s (2000) research, the opportunity to self-affirm on an important value ______.
- reduced defensiveness among individuals most affected by the threatening content of the persuasive message
- increased defensiveness among individuals most affected by the threatening content of the persuasive message
- reduced defensiveness among individuals least affected by the threatening content of the persuasive message
- none of these
Answer: A
5. Which is correct about introspection?
- Introspection about why we feel the way we do does not cause people to change their attitudes.
- Introspection blocks the effects of persuasive arguments.
- Introspection appears to be more accurate when we have very high knowledge about an attitude object.
- Introspection is always used while considering a persuasive argument.
Answer: C
6. Which of the following is correct?
- We are always aware of the real reasons why we hold particular attitudes.
- Attitudes may be produced by implicit processing that occurs unintentionally and without awareness.
- Attitudes are never produced by explicit processing.
- Subliminal cues will not affect attitudes and behavior when people are experiencing a need that is relevant to the cue.
Answer: B
7. Probabilogical models of attitude change ______.
- predict how a person’s belief in a conclusion may change when their belief in a related premise was altered
- ignore the logical processes that connect beliefs
- look at beliefs regarding an attitude object as specific and isolated
- all of these
Answer: A
8. Which of the following is NOT correct?
- Attitudes are influenced by people’s views of the logical relations between beliefs that underpin the attitudes.
- Strong attitudes are more resistant to change.
- Information presented early in a persuasion sequence affects the construal of later information.
- Learning about high source credibility beforehand increases disagreement with the message.
Answer: D
9. According to Smith and Schaffer (2000), which message would have higher argument scrutiny?
- Alcohol slows reaction times, resulting in “bloody, bone-crushing accidents”.
- Alcohol slows reaction times “to a snail’s pace”.
- Alcohol makes reaction times move like a “slow boat to Canada”.
- Alcohol slows reaction times.
Answer: A
10. Hirsh, Kang, and Bodenhausen (2012) explored whether ______.
- matching an appeal to an attitude’s function increases persuasion
- matching an appeal to an attitude’s content increases persuasion
- personality-based matching effects would be found for the “Big Five” measures of personality
- matching an appeal to an attitude’s structure increases persuasion
Answer: C
11. Which of the following statements is NOT correct?
- Affective messages are more persuasive among individuals who are higher in the need for affect.
- Cognitive messages are more persuasive among people who are higher in the need for cognition.
- The need for affect is the tendency to seek out end enjoy emotional experiences.
- The need for cognition is the tendency to seek out and enjoy effortless cognitive tasks.
Answer: D
12. Websites can create targeted adverts that match individuals’ personality traits. According to studies cited in your text (esp., Matz, Kosinski, Nave, and Stillwell, 2017), this approach is ______.
- an ineffective means of persuasion
- an effective means of persuasion
- an effective means of eliciting a low self-monitoring orientation
- an effective means of eliciting a high self-monitoring orientation
Answer: B
13. If you know that a client wants to gain fitness, what’s the best way to convince the client to buy a new meal plan? You should emphasize that the plan can ______.
- enhance strength and endurance
- cause fat loss
- prevent missing out on getting energized
- enhance strength and endurance and cause fat loss
Answer: D