Upon completion of this chapter, the reader should be able to
10.1 Contrast an emic to an etic focus in qualitative research
10.2 List the five different techniques that are shared by most approaches to qualitative
data analysis
10.3 Contrast the different methods of analyzing qualitative data
10.4 Identify the changes that have led to the growth of visual sociology
10.5 Recommend the use of computer-assisted qualitative data analysis for a research project
10.6 Review ethical issues in qualitative data analysis: (1) privacy, confidentiality,
and anonymity; (2) research integrity and quality; (3) ownership of data and
conclusions; and (4) use and misuse of results