Upon completion of this chapter, the reader should be able to
7.1 Summarize the reasons for the popularity of survey research
7.2 Describe the basic principles for developing clear and meaningful survey questions
7.3 Appraise the best practices to reduce error through careful survey design
7.4 Compare the strengths and weaknesses of the five basic social science survey
designs
7.5 Discuss the key ethical issues in survey research