Click on the following links. Please note these will open in a new window.

“Business As a Moral Endeavor,” Wake Forest University, September 7, 2014 (10 min).

Description: “This short film encourages broader consideration of the ways in which business contributes meaningfully to a humane and just society, and therefore reflects the positive ethical and moral foundation for those engaging in business.”

“What Is the Purpose of Business?” by John Mackey, Business Roundtable Institute for Corporate Ethics, University of Virginia Darden School of Business, January 12, 2011 (6 min).

Description: “Darden School of Business Professor R. Edward Freeman hosts a conversation with John Mackey, Co-Founder & Co-CEO of Whole Foods Market, on topics such as Conscious Capitalism, Consequences of Authenticity, and Public Trust in Business.”

“Adaptive Capacity,” Juan Carlos Eichholz, April 5, 2016 (7 min).

Description: This video captures effectively the evolution of organizing over the past 120 years. It suggests the answer to longevity is adaptive capacity--constant adaptation to new challenges as they arise. In reality, very few firms remain constantly at the cutting-edge and “adaptation” occurs when one business fails and a new (more effective) business rises in its place. As such, it is not “adaptive capacity” that should be the primary focus of the organization, but the ability to understand the demands placed on the firm by its collective set of stakeholders (societal expectations) in terms of all phases of the business. The firm best able to interpret the myriad of signals constantly being sent their way will be the ones that succeed in any given period. Nevertheless, this video shows the importance of values to the organization.

“Take It From David Brooks: Career Success ‘Doesn’t Make You Happy’” interview with David Brooks, NPR, April 13, 2015 (8 min).

Description: Supplementing the video immediately above, this interview demonstrates the importance of values on an individual level. NPR interviews David Brooks about his book, Moral Character.