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Essentials of Business Research

A Guide to Doing Your Research Project

Second Edition
by Jonathan Wilson

Student Resources

  1. An introduction to business research
  2. Developing a research topic
  3. Conducting a literature review
  4. Addressing ethical issues
  5. Establishing a research design
  6. Primary data collection
  7. Using secondary data
  8. Sampling
  9. Analyzing quantitative data
  10. Analyzing qualitative data
  11. Writing up and presenting your research
  12. MCQs
  13. Example Dissertations
  14. SPSS Weblinks
  15. Further Readings

Example Dissertations

Read two example dissertations with in-text author comments:

PDF icon Major Project 1 CSR on Buyer Behaviour in German Beer Market master.pdf

PDF icon Major Project 2 The Internationalisation and Brand Development of Chinese firms A case study approach.pdf

 

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