Skip to main content
Menu
Instructor Resources
Help
Access Codes
Create an account
Login
Access
*
*
New User?
Request new password
Create a new account
×
×
×
Marketing Research: A Managerial Approach
by
Al Marshall
Toggle nav
Student Resources
Videos
Overview of the book:
Chapter 1: Introduction to Market Research & the Modern Organisation
Chapter 2: Research Typologies & the Business Issue for Research
Chapter 3: Secondary Research & Marketing Intelligence
Chapter 4: Qualitative Data Collection – Communication & Observation Methods
Chapter 5: Quantitative Data Collection – Communication & Observation Methods
Chapter 6: Target Markets, Sample Design and Sample Size
Chapter 7: Data Collection Instruments – Qualitative and Quantitative Research
Chapter 8: Qualitative Data Analysis – Communication & Observation Methods
Chapter 9: Quantitative Data Analysis – Communication & Observation Methods
Chapter 10: Reporting and Presenting Solutions to the Business Issue
Chapter 11: Ethics, Privacy and New Technology
Videos
Videos
that can be viewed to support, extend and consolidate learning in the textbook
