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Video

Rory Sutherland: Life Lessons From an Ad Man
This video discusses how advertising adds value by changing perceptions.

The Post-Crisis Consumer
This video describes four major cultural shifts affecting consumer behavior.

Nike Marketing Strategy | Successful Marketing #1
This video describes Nike’s winning marketing strategy.

Audio

Political TV Advertising Expected To Cost $4.4 Billion In 2016
This audio explains the role of super PACS in funding political advertising.

Trump's Campaign Theme Song Headache? Blame Michael Jackson, Sort Of
This audio explains the evolution of political campaigns and commercial advertising.

Web Resources

Top Ad Campaigns of the 21st Century
This document provides a list of the top 15 ad campaigns of the 21^st century.