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Video

Frontline: Merchants of Cool
This video examines the extensive research marketers use to attract the teen audience.

What is Cross Media Marketing?
This video explains what cross media marketing is and provides examples.

The Role of Psychographic Segmentation in the Tea Market
This video demonstrates how psychographic segmentation is used to promote Lipton tea.

Audio

The Black Advertising Pioneer Who Changed How Marketers Talk To People Of Color
This audio provides an example of demographic segmentation and explains how one man changed the way messages are marketed to non-white audiences.

Homophobia, White House Reporters Get Audience Buzz
This audio provides examples of other niche audiences based on lifestyles.

Web Resources

Audiences
This document explains the differences between mass audiences and niche audiences.

Examples of Geographic Segmentation
This document explains what geographic segmentation is and how it is used.