Video and Multimedia

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Video

The Post-Crisis Consumer
This video discusses four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending..

Life Lessons From an Ad Man
This video explains that a change in perceived value can be just as satisfying as what we consider “real” value.

Ads Worth Spreading
This video shows examples of powerful ads.

Audio

Political TV Advertising Expected To Cost $4.4 Billion In 2016
This audio discusses how much money will be spent on political advertising in 2016.

For Advertisers, Baby Boomers Are A Market Hiding In Plain Sight
This audio describes how marketers are aiming for Baby Boomers.

Web Resources

How Do TV Commercials Influence American Culture?
This document describes how TV commercials influence American culture.

What Does Advertising Do?