Student Resources
The following free resources are available for students:
- Author Videos -over 35 videos with Jonathan Wilson explaining features in the book including: further reading, case studies, You’re the Supervisor exercises and Common Questions and Answers.
- Journal Articles
- Multiple Choice Questions
- Example Dissertations
An introduction to business research
Author Videos
FAQ: Do I need to meet my supervisor and what kind of support can my supervisor give me during my research? (0:57)
You’re the Supervisor: How would you respond to Angela?
Developing a research topic
Author Videos
FAQ: What factors should I consider when choosing my research topic?
Case Study: Turning a research topic into aims, objectives and research questions
Conducting a literature review
Author Videos
Case Study: Writing a successful literature review
FAQ: How long should my literature review be?
Addressing ethical issues
Author Videos
Case Study: Ethical issues prior to conducting research
Establishing a research design
Author Videos
FAQ: What are the ‘key features’ of a research proposal?
You’re the Supervisor: What steps can Anne take in order to improve levels of reliability?
Primary data collection
Author Videos
FAQ: How many interviews do I need to conduct in order to answer my research questions?
This depends on three key factors:
Using secondary data
Author Videos
Case Study: Can I base my research entirely on secondary data?
Further Reading:
Sampling
Author Videos
Case Study: How big should my sample be when conducting my research?
FAQ: How do I identify my population?
Analyzing quantitative data
Author Videos
Case Study: What sort of questions should Ryan ask as part of his survey?
FAQ: Maths is not one of my strong points. How do I know which method to use when analysing my data?
Analyzing qualitative data
Author Videos
FAQ: What are the advantages and disadvantages of qualitative data analysis?
You’re the Supervisor: How would you respond to Jennifer?
Writing up and presenting your research
Author Videos
Case Study: As Andrea’s project supervisor, do you agree with her intention of handing in her final project two weeks early?
FAQ: How can I check that my style of writing in my research project is appropriate?
MCQs
Example Dissertations
Read two example dissertations with in-text author comments:
Major Project 1 CSR on Buyer Behaviour in German Beer Market master.pdf
SPSS Weblinks
Further Readings
Research methodology
Bell. J. (2010) Doing Your Research Project (5th edn). Maidenhead: Open University Press.
Bryman, A. and Bell, E. (2011) Business Research Methods (3rd edn). Oxford: Oxford University Press.
