The author has selected a handful of video links relevant to each chapter of your textbook. 

Listen to a series of podcasts with interviews from marketing professionals to learn more about the day-to-day of a career in marketing.

We asked marketing employees these questions about their job:

You may already have realised that employers are a lot less interested in your degree than they are in your experience: the difficulty lies in getting the experience! You can get a certain amount of experience while still studying, and you should without fail choose a dissertation topic that is relevant to the career you would like to have. Your dissertation is far and away the most important element of your course as far as employability goes, because it is what distinguishes you from all the other thousands of graduates who will leave university this year.

Below you’ll find a wide range of additional case studies beyond those provided in your textbook:

Boo.com

Brecon Jazz Festival

Chardonnay

Guide to Writing a Marketing Plan

1 Marketing: managing the exchange process 

2 The marketing environment 

3 Consumer behaviour 

4 Business-to-business marketing 

Find hundreds of topical real world examples of marketing that you can relate to your study at SAGE’s Marketing Pinterest page: http://www.pinterest.com/sagepins/

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