Marketing Teacher offers a simple explanation of exchange processes and what this means to marketing: http://www.marketingteacher.com/lesson-store/lesson-exchange-process.html.

For a lengthy discussion of some of the philosophical and conceptual factors in considering marketing as exchange, you might like Professor Ron Hill’s lecture at Villanova University: http://www.youtube.com/watch?v=WJwRcpUvFiQ.

For a clear outline of the 7P model, try this: http://www.youtube.com/watch?v=ys7zx1Vc9po.

For slightly unorthodox view of the various business orientations, this American lecture offers an engaging approach: http://www.youtube.com/watch?v=9oxeia2OqXU.

Melissa Brown gives a clear overview of the marketing environment here: http://www.youtube.com/watch?v=BV-mghLRHbg.

For a more exciting, practitioner-orientated view, Mark Wolters of Wolters World gives a light-hearted presentation here: http://www.youtube.com/watch?v=UKvbi4ywY7E.

For competitive strategies, you can’t go wrong with Michael Porter, who appears here: http://www.youtube.com/watch?v=c4ZBVp8-9gA.

And here: http://www.youtube.com/watch?v=znzCtevIRLQ.

Internal marketing doesn’t get much attention, but Julian Sharples covers it well here, and (as a by-product) gives a good discussion of what marketing is: http://www.youtube.com/watch?v=muLwrEgSXlc.

Sheen Iyengar presents on consumer choice - and the level of choice we currently have. She does it in an entertaining and humorous manner, too: http://www.youtube.com/watch?v=vQI1wNFraBY.

Mark Wolters comes back again for an amusing presentation on consumer behaviour: http://www.youtube.com/watch?v=65Vt9nmVYDM.

For some light relief, George Carlin talks about consumerism - well, sort of... http://www.youtube.com/watch?v=MvgN5gCuLac.

Landon Johnson talks about reference groups in this video: http://www.youtube.com/watch?v=SxzfB1_oWk4.

This is an entertaining video about the importance of peer groups to adolescents: http://www.youtube.com/watch?v=GMznHfFJDa8.

Michael Britt offers a psychologist’s view of perception: http://www.youtube.com/watch?v=nxKcpfFvuf8.

This is a video about business-to-business buying cycle: http://www.youtube.com/watch?v=WcggkIjp_pI.

Dealing with small businesses is an essential part of B2B marketing. This is a short presentation about customer service: http://www.youtube.com/watch?v=RGXhJ74I8JQ.

This one is about overcoming objections: http://www.youtube.com/watch?v=9ReIKbY-6v4.

Although the following is an American video, the principles described apply to selling to any Government department: http://www.youtube.com/watch?v=i6nqw3lju-w.

Professor Paul Green outlines the history of market research: http://www.youtube.com/watch?v=C4Rq8G10xOg.

Martin Holliss is managing director of a commercial market research consultancy. Here he outlines the basics of secondary, primary, qualitative and quantitative research: http://www.youtube.com/watch?v=ylQQhxnJeAg.

In this video, a market research veteran discusses the importance of asking why: http://www.youtube.com/watch?v=ECAR871eano.

In this video, two students carry out an observational research exercise: http://www.youtube.com/watch?v=pNh-CzEdoMI.

Jeff Jackson outlines the six stages of the research process: http://www.youtube.com/watch?v=KE-45vg2PyI.

Siamak Taslimi outlines the process of segmentation, targeting and positioning: http://www.youtube.com/watch?v=0ZW0SFwYjw8.

This video is about positioning, but also covers segmentation and targeting: http://www.youtube.com/watch?v=_0yFXLA6YW0.

This interview with Ron Boire of Toys R Us (part of Best Buy) gives a practitioner view: http://www.youtube.com/watch?v=4aICIVOl3JU.

Here is Tony Seba’s lecture on positioning high tech and clean tech products: http://www.youtube.com/watch?v=bEs69HbRO6c.

Here is a simple, clear outline of the promotional mix: http://www.youtube.com/watch?v=rVQQ_M8t254.

This video outlines the role of marketing communications: http://www.youtube.com/watch?v=vmayjK4RdQA.

This one gives a basic outline of the tools of marketing communications: http://www.youtube.com/watch?v=Fg_Xr3ZoKaU.

This lecture on marketing communications includes interviews with practitioners: http://www.youtube.com/watch?v=vya0NVqA5d0.

Jonathan Bean gives his views on future trends in marketing communications and especially public relations here: http://www.youtube.com/watch?v=5k2vfSS6fhY.

This American video shows some errors in dealing with people from a different culture: http://www.youtube.com/watch?v=LZVzMQGc6cY.

This video, produced for the Peace Corps, shows some examples of cultural sensitivity and insensitivity: http://www.youtube.com/watch?feature=endscreen&NR=1&v=qHRcAPTxw0k.

This ad, from HSBC, illustrates some cultural differences: http://www.youtube.com/watch?v=9bVCj9Ayxc8.

And this one shows cultural differences in a business-to-business context: http://www.youtube.com/watch?v=Kst8htmfxxU&feature=endscreen.

This video is from a marketing consultant: http://www.youtube.com/watch?v=amLKmB1l--g.

This is a step-by-step guide to creating a marketing plan, aimed at small businesses: http://www.youtube.com/watch?v=mhbAuWeMRwQ.

Here is Brian Tracy on the four principles of marketing strategy: http://www.youtube.com/watch?v=hZLMv5aexto.

Here is Philip Kotler talking about marketing strategy: http://www.youtube.com/watch?v=bilOOPuAvTY.

This cartoon-based presentation on corporate social responsibility is an entertaining basic introduction to the topic: http://www.youtube.com/watch?v=E0NkGtNU_9w.

This video offers a deeper analysis of the topic: http://www.youtube.com/watch?v=lM7hLWeIUz8.

In 2013, Cass University in London hosted a debate on corporate social responsibility. Here is the video: http://www.youtube.com/watch?v=XRMYQLhReZQ.

R. Edward Freeman outlines stakeholder theory here: http://www.youtube.com/watch?v=Ih5IBe1cnQw.

For an alternative view of CSR, here is Milton Friedman in a TV interview: http://www.youtube.com/watch?v=DvNzi7tmkx0.

Here is an interview with Mari Smith, a relationship marketing expert: http://www.youtube.com/watch?v=W2eXddoi2-I.

Another interview with a practitioner, this time Trey McAlister who is a networking expert: http://www.youtube.com/watch?v=5l12h-Sc-P0.

This video comes from a customer winback consultant: http://www.youtube.com/watch?v=TNIpcDkOqiI.

Here is a more punchy (even pushy) pitch from Dave Vagnoni: http://www.youtube.com/watch?v=Uosy6qs33ds.

Here is a product management consultant talking about portfolio management: http://www.youtube.com/watch?v=8uuvOwtYgAM.

This is a somewhat lengthy in-depth analysis of the process of portfolio management: http://www.youtube.com/watch?v=LrossXaXoVk.

This video is shorter and covers the basics: http://www.youtube.com/watch?v=-kpoITn53mc.

This is a presentation about strategic branding: http://www.youtube.com/watch?v=hvaOu5kCFgU.

Another one from Sasha Strauss, this time about coming up with an effective brand name: http://www.youtube.com/watch?v=hb-JA8WfApU.

This video offers a novel approach to developing new products: http://www.youtube.com/watch?v=T4lUz5GCfTI.

This is a lecture about new product development given by Kyle Hermans: http://www.youtube.com/watch?v=3NjH9U_5S8k.

George Bradt of the Coca-Cola corporation outlines some dangers of NPD in this video: http://www.youtube.com/watch?v=HvMP1OV4qac.

In this video, a consultant explains five factors which will ensure the success of a new product:

http://www.youtube.com/watch?v=0kCPYHUVwNw.

Here’s an amusing clip from Australian Jon Manning: http://www.youtube.com/watch?v=Lohi7binhYE.

This video is just for light relief - but it does make a point about having too many hidden charges and extras: http://www.youtube.com/watch?v=g3so6AJe4UQ.

This is a practitioner view of pricing: http://www.youtube.com/watch?v=4jR_6BAfUpA.

If you find the arithmetic of pricing difficult, this might help! It does assume a cost-plus orientation, though, so beware: http://www.youtube.com/watch?v=nmxJS2_YYbo.

Here are some basic rules for pricing: http://www.youtube.com/watch?v=redLOAIkEvI.

Here are some amusing ads that went viral:

http://www.youtube.com/watch?v=Ky8x0ykF_tQ;

http://www.youtube.com/watch?v=U8nSrlhxX7s

http://www.youtube.com/watch?feature=endscreen&NR=1&v=5Txm4ohuYWk.

Here is a view of the future, from Coca-Cola: http://www.youtube.com/watch?v=LerdMmWjU_E.

This retro-style video explains the psychology of advertising: http://www.youtube.com/watch?v=EC7VLjIw8hY.

Two professors from Kent State University give a “nutshell” explanation of the difference between PR and marketing: http://www.youtube.com/watch?v=E6cHVSRg2vE.

This video gives a very clear explanation of how to deal with journalists: http://www.youtube.com/watch?v=JfOiWyG69KI.

Sponsorship seen from the other side - how to get companies to sponsor you!

http://www.youtube.com/watch?v=puOuFjIVsGg

Sponsorship from the corporate side - why do it, how to do it: http://www.youtube.com/watch?v=KpEr7FhfwjY.

What makes a great trade show stand? This video offers some ideas: http://www.youtube.com/watch?v=J-QHlX7lznw.

Here is a brief outline of a very successful sales promotion: http://www.youtube.com/watch?v=DZOV2GSUOxo.

And a more detailed account of a promotion for Lipton’s Tea: http://www.youtube.com/watch?v=biRtGxExWDU.

This video offers a basic outline of personal selling and sales management: http://www.youtube.com/watch?v=Ukk2UnkvD4E.

This video explains about handling objections: http://www.youtube.com/watch?v=x4XfFVIrIFc.

Grant Cardone demonstrates how to sell - by taking over a live sales call: http://www.youtube.com/watch?v=EBK64vdljZ0

This is a practical guide to digital marketing: http://www.youtube.com/watch?v=bNN8eDMeNSQ&list=PL1E2B1222CFD92D56.

This is a step-by-step, very detailed guide to setting up your digital marketing programme, aimed at practitioners: http://www.youtube.com/watch?v=j7ChQkZ5mSA.

Social media marketing is the big growth area in marketing. Here, Douglas Lim explains the basics: http://www.youtube.com/watch?v=4B7d2jRJI_w.

This is a lengthy debate carried out at Stanford University on the subject of social media marketing:

http://www.youtube.com/watch?v=8T-zcKNV1wg

This is a detailed lecture on supply chain management: http://www.youtube.com/watch?v=8T-zcKNV1wg.

The following video is about negotiating contracts in supply chain management, and in particular is about ways of streamlining the system and reducing costs: http://www.youtube.com/watch?v=cojB0d76Mfk.

Logistics is a practical topic, and this video takes a practical view of the future of logistics:

http://www.youtube.com/watch?v=nIPXqhz6y14.

This is a simple explanation of the complexity of logistics: http://www.youtube.com/watch?v=Gjt6B3nsVEE

Finding wholesalers and dropshippers can be a problem, this video explains how to do it:

http://www.youtube.com/watch?v=0LBqcljl0t8.

This one is about using retail atmospherics to create sales: http://www.youtube.com/watch?v=FDq23v3jW2g.

For a startling view of the future of retailing, this is your video!

http://www.youtube.com/watch?v=t49JkakYAoE

Tesco’s have developed some very slick systems for retail. Who else would have installed a broccoli cam?

http://www.youtube.com/watch?v=noa4SmYhjTA

Here we have a guide to the key factors in service marketing: http://www.youtube.com/watch?v=4HdA924aqbM.

This lecture is about process in fast foods: http://www.youtube.com/watch?v=evGOJaTav0k.

This is a brief video about people, process and physical evidence: http://www.youtube.com/watch?v=6EJYxM2lEJs.

This Australian video is about physical evidence in services: http://www.youtube.com/watch?v=NVfW_6BhByE.