Below you’ll find a wide range of additional case studies beyond those provided in your textbook:

Boo.com

Brecon Jazz Festival

Chardonnay

Cheap Shops

Citroen C4

Counter Intelligence Retail

Euro RSCG.pdf

Friends of the Earth

Gillette

Heinz Salad Cream

HSBC in the UAE

International Herald Tribune

Jewson

L’Oreal

LabOUR

Leger Holidays

Leopard Rock Resort

Metflex

Mitchells and Butlers

 New Zealand Telecom

Nordbrand

Snap-On Tools

Standard Chartered Group

The Lynx Effect

Vegemite