Quantitative data that is numerically scored, but also some qualitative data that is textual.

Social in nature, appropriate for large groups, measures attitudes, opinions, attributes, values, and experiences.

For research requiring data for large groups around questions that record and investigate relationships between attitudes, opinions, attributes, values, and experiences.

Inductive (data first and theory second) and deductive (theory first and data second).

Survey data is translated into statistics that describe states of higher or lower, greater or fewer, more or less, and stronger and weaker. Qualitative data relates textual testimony concerning the meanings, feelings, and experiences of those researched.

A series of personal attributes, opinions, values, experiences, and values.

Through collecting data about attributes, attitudes, and opinions surveys help identify patterns of social behaviour, experience, and intention that relate information about social groups within a society allowing governments and policy agencies to make decisions and plan programs.