David’s Chapter Intros and Top Tips
Click on each chapter to reveal videos from David, introducing each chapter and also providing top tips where useful.
Tip: Click on each link to expand and view the content. Click again to collapse.
Chapter 1: Introduction
Introduction
Top Tip: Research Methods
Chapter 2: Theoretical Perspectives and Research Methodologies
Theoretical Perspectives and Research Methodologies
Chapter 3: Selecting and Planning Research Proposals and Projects
Selecting and Planning Research Proposals and Projects
Top Tip: How to Plan a Project
Top Tip: How to Write a Proposal
Chapter 4: Research Ethics
Research Ethics
Top Tip: Thinking Ethically
Chapter 5: Searching, Critically Reviewing and Using the Literature
Searching, Critically Reviewing and Using the Literature in Business
Top Tip: Finding Good Literature
Chapter 6: Research Design: Quantitative Methods
Research Design: Quantitative Methods
Top Tip: Using Quantitative Methods
Chapter 7: Research Design: Qualitative Methods
Research Design: Qualitative Methods
Top Tip: Using Qualitative Methods
Chapter 8: Research Design: Mixed Methods
Research Design: Mixed Methods
Top Tip: Using Mixed Methods
Chapter 9: Sampling Strategies
Sampling Strategies
Top Tip: Finding a Good Sample
Chapter 10: Designing Descriptive and Analytical Surveys
Designing Descriptive and Analytical Surveys
Top Tip: Choosing Your Survey Method
Chapter 11: Designing Case Studies
Designing Case Studies
Top Tip: Using Case Studies
Chapter 12: Designing Evaluations
Designing Evaluations
Top Tip: How to Use Evalutations
Chapter 13: Action Research and Change
Action Research and Change
Top Tip: How to do Action Research
Chapter 14: Questionnaires and Surveys
Collecting Primary Data: Questionnaires
Top Tip: Testing Your Questionnaires
Top Tip: Learn from Case Study 14.2
Chapter 15: Interviewing
Collecting Primary Data: Interviewing
Top Tip: Being the Interviewer
Chapter 16: Non-Participant Observation
Non-Participant Observation
Top Tip: When to Watch
Chapter 17: Ethnography and Participant Observation
Ethnography and Participant Observation
Top Tip: Being Ethnographic
Chapter 18: Focus Groups
Focus Groups
Top Tip: Planning Your Group
Top Tip: Learn from an SME Example
Chapter 19: Unobtrusive Measures
Unobtrusive Methods
Top Tip: Using Unobtrusive Methods
Chapter 20: Visual Research Methods
Visual Methods
Top Tip: Using Visual Methods
Chapter 21: Digital Research Methods
Chapter 22: Secondary Data and Research
Secondary Data Analysis
Top Tip: Working with Secondary Data
Chapter 23: Getting Started Using SPSS
Getting Started Using SPSS
Top Tip: Understanding SPSS
Chapter 24: Analysing and Presenting Quantiative Data
Analysing and Presenting Quantitative Data
Top Tip: Analysing Beyond the Data
Chapter 25: Getting Started Using NVivo
Getting Started with NVivo
Top Tip: Planning Your Learning Process
Chapter 26: Analysing and Presenting Qualititiative Data
Analysing and Presenting Qualitative Data
Top Tip: Compiling a Code Book
Chapter 27: Writing Up the Research
Writing up the Research
Top Tip: Developing a Writing Style
Chapter 28: Preparing for Presentations and Vivas
Planning Presentions and Vivas
Top Tip: Preparing a Successful Presentation
