Case Studies and Exercises

Test yourself with case studies and exercises that help you put your learning into practice by analysing and evaluating examples and answering reflective questions. Each case study comes with answers and guidance so you can check you’re on the right track.

The case study links below cover a range of topics presented in the main body of the book. The table outlines which chapters will help you to answer the associated questions, with each of the case studies:

Case study

Chapters that will help you to engage with this case study

1: Analysing the impact of social media marketing on product sales: a case study of XYZ Electronics

1, 2, 3, 4, 5, 6, 7, 9, 11, 12

2: Promoting workplace equality and diversity: a statistical investigation at XYZ Tech Solutions

1, 2, 3, 4, 5, 6, 9, 11, 12

3: Experiments and observational studies

8, 13

4: Social media polls and surveys

2, 3, 4, 7, 10