Weblinks

A popular analytics maturity model discussed in detail with all stages, examples and evaluation methods.

Halper, F. (2017) TDWI self-service Analytics maturity model guide.

Practical information by UNICEF about SWOT (Strengths, Weaknesses, Opportunities and Threat) and PESTEL (Political, Economic, Social, Technological, Environmental and Legal) analysis. The reading provides useful information about how these two techniques can be used in a complementary way and also applied in a business context. Various factors of PESTEL are discussed.

Unicef (n.d.) SWOT and PESTEL.