After reading this chapter, you should be able to
4.1 Describe the major sources of research ideas.
4.2 Explain how literature reviews are done in quantitative, qualitative, and mixed
methods research studies, including how to critically evaluate a research study in
each of these three areas.
4.3 Explain how to develop a “research problem” in quantitative, qualitative, and
mixed methods research.
4.4 Explain how to state the “research purpose” in quantitative, qualitative, and
mixed methods research.
4.5 Explain how to state “research questions” in quantitative, qualitative, and mixed
methods research.
4.6 Explain how to formulate hypotheses.
4.7 Explain what facilitates consumers’ use of research literature.