After reading this chapter, you should be able to
9.1 Explain what a questionnaire is, including the types of questions that can be
asked.
9.2 Explain the principles of questionnaire construction, including the relevant
concepts for each principle, such as leading questions, double-barreled questions,
and double negatives, open-ended questions, types of response.
9.3 When “putting it all together,” explain how questionnaires are organized and
describe the steps in constructing a questionnaire.