Explore the text resources provided for each chapter.
There's a neat film on different kinds of signs here on YouTube. You can hear a lecture on Saussurian semiotics by Professor Paul H. Frye from Yale University on iTunesU. Click here for the video and here for the audio.
The Sound of Ideas has an audio on changes in advertising from the 1960s to now
Robert Goldman and Steven Papson have a website called Landscapes of Capital which carries the 712 television adverts on which they based their book of the same name. All of the ads have been tagged and you can search them using the tags
Now try out the exercise for this chapter by clicking on the link on the left.