On this website students will find:

Lecturers can log in to access:

Moving Brands Videos: Use a real-life creative agency to discover their views on branding, employability, and working with the world’s biggest brands.

Video links: Expand on what you’ve learnt by watching a range of entertaining and informative videos related to the topics and brands discussed in each chapter.

Journal Articles: Explore further using recommended reading.

Weblinks: Follow links to helpful websites and articles to access extra information to expand your understanding and reference in your assignments.

Just click on the links to the left.

PowerPoint Slides: Save time and focus on your teaching by using these author-prepared slides for each chapter.

Image Bank: Visualize the learning experience for students by drawing on this bank of images, figures, and tables from the textbook.

Test Bank: Test your students’ understanding and help them prepare for assessments with this collection of 390 multiple choice and short answer questions.

Teaching Notes: Presents easy access to chapter-by-chapter clickable links.

Resource Pack: To easily upload all the lecturer and student resources into your university’s online learning platform (i.e. Blackboard or Moodle), and customise the content to suit your teaching needs.

Log in or create an instructor account by clicking on the tab at the top.

For advice to support your studies visit the SAGE Study Skills website for videos, quizzes and tips to help with your essay and dissertation writing, presentations, literature reviews and more.

To find out more about the book, please visit the SAGE website.

Disclaimer:

This website may contain links to both internal and external websites. All links included were active at the time the website was launched. SAGE does not operate these external websites and does not necessarily endorse the views expressed within them. SAGE cannot take responsibility for the changing content or nature of linked sites, as these sites are outside of our control and subject to change without our knowledge. If you do find an inactive link to an external website, please try to locate that website by using a search engine. SAGE will endeavour to update inactive or broken links when possible.