Kavaratzis, M., & Kalandides, A. (2015). Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding. Environment and Planning A: Economy and Space, 47(6), 1368–1382.

Useful for triggering discussions about what can be branded/place brand

Levy, S. J., & Luedicke, M. K. (2013). From Marketing Ideology to Branding Ideology. Journal of Macromarketing, 33(1), 58–66.

Overview of a history of branding

Parmentier, M.-A. (2011). When David Met Victoria: Forging a Strong Family Brand. Family Business Review, 24(3), 217–232.

Useful for triggering discussions about what can be branded/person brand

Swaminathan, V., Sorescu, A., Steenkamp, J.-B. E. M., O’Guinn, T. C. G., & Schmitt, B. (2020). Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries. Journal of Marketing, 84(2), 24–46.

Future ideas for branding/connects to main themes in book