Brand Management: Co-creating Meaningful Brands
Second Edition
Chapter 1: Brands and Branding
What is a brand?: A short overview from Marty Neumier on what brands are and are not
What is a brand?: A different take, more from the perspective of financial services rather than design
Brands and co-creation: CEO of Interbrand talks about the opportunities arising from co-creation
What is branding?: Explanation of concept