Brand Management: Co-creating Meaningful Brands
Second Edition
Chapter 12: Managing Brand Crises
Unilever and racism ad: Unilever and brand crisis arising from representation
Brand crisis: Guide on surviving brand crisis
Brand crisis recovery: Guide on surviving brand crisis
Brand crisis rebuild: Guide on surviving brand crisis
Recovering from brand crisis: Guide on surviving brand crisis
Brands and Covid-19: Brands and response to Covid-19
Crisis and authenticity: Authenticity and crisis management