1. Corporate behaviour

http://www.reuters.com/article/2012/02/13/uk-etiquette-commandments-idUSLNE81C02P20120213

http://www.theguardian.com/sustainable-business/gap-between-corporate-bahaviour-sustainability

http://www.forbes.com/sites/adrianswinscoe/2013/11/28/bad-corporate-behaviour-impacts-customer-experience/

http://www.pwc.co.uk/forensic-services/publications/codes-of-conduct-a-barrier-or-breakthrough-for-corporate-behaviour.jhtml

2. Audiences for corporate communications

http://cecp.co/press-room/cecp-insights/item/80-internal-communications-reaching-your-captive-audience.html

3. Corporate identity and personality

http://www.vim-group.com/231-the-top-ten-reasons-for-rebranding

http://www.vim-group.com/our-organisation

http://www.vim-group.com/work

4. Impression Management and corporate image

http://iveybusinessjournal.com/topics/the-organization/lying-up-on-the-job-does-deceptive-impression-management-work

http://businesscasestudies.co.uk/kelloggs/re-branding-a-corporate-image/marketing-research.html#axzz3CAq9K0nQ

Case 14 - Cummins Vision

The first three articles have been provided open access. Some links require journal subscription access which may be available through your university.

Argenti, Paul A. (2006), How technology has influenced the field of corporate communication, Journal of Business and Technical Communication, Vol. 20, No. 3, pp.357-370.  http://jbt.sagepub.com/content/20/3/357.full.pdf+html

This article discusses the particular effects that technology has had on corporate communications, both as a business function and as a discipline. It explores both changes and opportunities the new technologies have brought, with implications for teaching and research.

Caruana, R. and Crane, A. (2008), Constructing consumer responsibility: exploring the role of corporate communications, Organization Studies, Vol. 29, No.12, pp. 1495-1519. http://oss.sagepub.com/content/29/12/1495.full.pdf+html

This article looks at the role of corporations in constructing the nature, meaning and implications of consumer responsibility. It employs a theoretical framework to discuss objects, subjects and concepts that are configured in organisational discourse and uses critical discourse analysis to look at consumer responsibility that is organised into meaningful cultural knowledge through corporate communications. This relies on strategic juxtapositions that offer a morally non-conflicting concept of consumer responsibility that is facilitative of market choice.

Christensen, L. T. and Cornelissen, J. (2010), Bridging corporate and organisational communication: review, development and a look to the future, Management Communication Quarterly, Vol.25, No.3, pp383-414.http://mcq.sagepub.com/content/25/3/383.full.pdf+html

This article discusses the wholeness and consistency of corporate messages that increasingly influence the domain of contemporary organisational communications. The article provides a formative and critical review of research on corporate communications as a platform for highlighting crucial intersections of differing research traditions.

Llewellyn, N. and Harrison, A. (2006), Resisting corporate communications insights into folk linguistics, Human Relations, Vol.59, No.4, pp.567-596.

http://hum.sagepub.com/content/59/4/567.full.pdf+html

This article examines how employees read corporate communications. Through the employment of focus groups this research produces empirical research that exposes and anti-managerial stance and cynicism toward corporate communications on the part of ‘shop floor’ employees. The research employs discourse analysis to explore how text is analysed and how discursive controversies are identified vis-à-vis management practice.

Varadarajan, R., DeFanti, M. P. and Busch, P. S. (2006), Brand Portfolio, corporate image and reputation: managing brand deletions, Journal of the Academy of Marketing Science, Vol.34, No.2, pp.195-205.

http://jam.sagepub.com/content/34/2/195.full.pdf+html

This article is about, as the title suggests, brand deletions within portfolio management and the propensity of management to free up resources to support other brands in the portfolio. This can have an effect on corporate image and reputation. The authors discuss the organisational and environmental drivers of brand deletion propensity and provide a conceptual model of this process.