1. Marketing activities coordinated and integrated across multiple country markets is termed:

1. Multi-country marketing
2. Multinational marketing
3. Global marketing
4. International marketing
5. Multi-domestic marketing

2. The major similarities between domestic and global marketing involve:

1. The focus on exchanging something of value
2. The need to satisfy consumer needs
3. The need to recognize cultural differences
4. (a) and (b) only
5. (b ) and (c) only

3. ______________________ is the trend towards greater interdependence among national institutions and economies.

1. Internationalization
2. Outsourcing
3. Free trade
4. Globalization
5. Homogenization

4. The apparent convergence of consumer preferences in countries around the world is referred to as:

1. Glocalization
2. Economic integration
3. Globalization of markets
4. Globalization of production
5. Cultural consolidation

5. The dispersal of production activities to countries around the world which are low cost centres of manufacturing is referred to as:

1. Global outsourcing
2. Offshoring
3. Globalization of marketing
4. Globalization of production
5. Cultural homogenization