1. In Hofstede’s framework the masculinity-femininity dimension captures:

1. Gender equity in the workplace
2. The number of males vs. females  in the society
3. The extent to which society is focused on achievement and success as opposed to developing and maintaining caring and nurturing relationships.
4. The number of men vs. women with aspirations to become senior executives.

2. In low context societies the meaning of individual behavior and speech changes depending on the situation or context. True/False?

1. True
2. False

3. Acculturation is just another term for imperialism. True/False?

1. True
2. False

4. Which of the following (if any) is important in terms of transmitting culture from one generation to the other?

1. Schools
2. Parents
3. Government
4. All of the above
5. None of the above

5. As a marketing research consultant you have been asked to analyze the culture of a variety of countries your client is interested in entering. What analytical framework would NOT be useful to you in conducting this assignment?

1. Hofstede’s framework
2. Gannon’s metaphors
3. Kluckhohn-Strodtbeck Framework
4. Porter’s Diamond