1. Which of the following is a likely negative impact of counterfeit production?

1. Lost goodwill for the manufacturer of the genuine product
2. Lost sales for the manufacturer of the genuine product
3. Conflict between the manufacturer and authorized dealers
4. (a) and (b) only
5. (b) and (c) only

2. In determining the optimal level of standardization for a global product which of the following costs would you consider?

1. Incremental manufacturing costs
2. Cost of lost sales
3. Sunk cost
4. (a) and (b) only
5. (b) and (c) only

3. The process of global product development is referred to as a stage gate process because at each stage members of the product development team are required to provide adequate justification for moving to the next stage. True/False?

1. True
2. False

4. What is the final step in the process of global product development?

1. Test marketing the product in various countries around the world
2. Testing the concept with members of a focus group
3. Sales forecasting
4. Global product launch

5. In pursuing a fade-in/fade-out brand changeover strategy a firm may link the global to the local brand using:

1. Endorsement branding
2. Double branding
3. Cooperative branding
4. (a) and (b) only
5. (b) and (c) only