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Global Marketing: Practical Insights and International Analysis

by Carlyle Farrell

Student Resources

Global Marketing Explained
- Quiz
The Cultural Environment
- Quiz
Economic and Financial Environments
- Quiz
Political and Legal Environments
- Quiz
Trade and Protectionism
- Quiz
Researching Global Markets
- Quiz
Selecting Foreign Markets
- Quiz
Entering Foreign Markets
- Quiz
Global Product and Services
- Quiz
Global Distribution Strategies
- Quiz
Global Pricing Strategies
- Quiz
Global Communication and Sales Strategies
- Quiz
Global Marketing Strategy and Implementation
- Quiz
The Marketing Strategies of Emerging Market MNEs
- Quiz
The Future of Global Marketing
- Quiz

SAGE Marketing Pins
Study Skills

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Book Image

Author:

Carlyle Farrell

Pub date:

September 2015

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