1. In the aftermath of World War II acute product shortages made it unnecessary for firms to engage in international marketing activities. True/False?

1. True
2. False

2. Which of the following is a trend that global marketers will have to contend with in the post-2005 period?

1. Rise of the developing country consumer
2. New business technologies
3. A shift in the balance of economic power to a diverse group of developing countries and away from the Triad
4. All of the above
5. (a) and (b) only

3. Which of the following is a soft skill relevant to global marketers?

1. Ability to work under pressure
2. Ability to set global product prices
3. Ability to forecast exchange rates
4. Ability to assess the host country political environment

4. Global marketing managers may be required to unlearn the decision-making routines that may have worked well in the firm’s domestic operations in favor of new routines geared to foreign markets. True/False?

1. True
2. False

5. Research has shown that intuition is not relevant to the decisions made by the global marketing manager. True/False?

1. True
2. False