1. Research on a single country conducted by a researcher from another country with a view to understanding similarities and differences with the researcher’s home market would be considered international marketing research. True/False?

1. True
2. False

2. Which of the following are three research techniques used in marketing research?

1.  Assumptions, calculations, and presentations
2. Paid, non-paid, and shared
3. Interview, focus group, and observation
4. Pre, post, and concurrent

3. When a survey instrument measures the phenomenon that the researcher sets out to measure the instrument is said to have ________________

1. Construct validity
2. Reliability
3. Statistical power
4. Robustness

4. In estimating the global demand for a ‘new to the world’ product where there are no historical secondary data to guide the analysis, it is recommended that the international marketing researcher use a ________________________ variable.

1. Triangulation
2. Primary
3. Conjoint
4. Proxy
5. Secondary

5. In order to identify problems with the wording of questions the international marketing researcher is advised to ________________ her questionnaire on a small sample of respondents before undertaking the full survey.

1. Validate
2. Replicate
3. Pre-test
4. Post-test
5. Back-translate