1. VW – Think Blue Symphony

http://www.thedrum.com/news/2011/10/10/volkswagen-releases-think-blue-symphony-campaign

2. VW – Volkswagen Woofwagen

1. The Telephone game and other communication exercises

http://www.huffingtonpost.com/2013/10/24/offensive-words-_n_4144472.html

1. Hofstede & culture – the onion model and organisational culture

 http://geert-hofstede.com/tl_files/art%20organisational%20culture%20perspective.pdf

2. Lifestyle marketing to teenagers

1. Marketing environmental analysis

http://smallbusiness.chron.com/prepare-marketing-environmental-analysis-57550.html

1. The client/agency relationship

http://www.prweek.com/article/1208278/makes-successful-client-agency-relationship

1.Sustainable development (SD) and Corporate Social Responsibility (CSR)

http://cecp.co/?gclid=CKu92c3tksACFSKWtAodQ30AWQ

http://cecp.co/about-cecp/history.html

1. The hierarchy of effects model

http://spindle-tree.co.uk/

1. The nature of creativity

www.boredpanda.com

www.boredpanda.orghttp://www.boredpanda.com/creative-billboard-ads/.

2. The creative brief

1. Characteristics of radio as a medium

http://www.entrepreneur.com/article/177002

http://www.insidebusiness360.com/index.php/characteristics-of-a-successful-radio-ad-25337/

1. Technology and communication

http://vimeo.com/74673944

http://www.theguardian.com/culture/2011/apr/24/mavericks-defying-digital-age

1. Consumer sales promotions – sampling

http://www.entrepreneur.com/article/204860) suggests a three-step process of effective sales promotion.

1. The direct marketing process – how direct marketing works

http://www.marketingdonut.co.uk/marketing/direct-marketing

1. PR and the communications mix

http://www.thinktank.org.uk/index.php?page=soap_box&item=11

1. Corporate behaviour

http://www.reuters.com/article/2012/02/13/uk-etiquette-commandments-idUSLNE81C02P20120213

1. The nature and role of sponsorship

http://www.thinkbox.tv/server/show/nav.946

2. Sponsorship as philanthropy or propaganda

http://platformlondon.org/about-us/

1. Sales technique

http://www.marketingdonut.co.uk/marketing/sales/sales-techniques-and-negotiations/selling-technique-faqs

1. Research communities

https://www.youtube.com/watch?v=Bm702_8lq8w

2. Researching social media activities and ROI

1. Consumer habits across national divides

http://www.mariekedemooij.com/articles/demooij_2001_admap.pdf

http://www.mariekedemooij.com/books/mdemooij_dis_summary.htm