Fundraising: Principles and Practice

by Michael J. Worth

Student Resources

Overview of Fundraising and Philanthropy
- Video Resources
- Suggested Case Studies
Understanding the Nonprofit Sector and Nonprofit Organizations
- Video Resources
- Suggested Case Studies
Understanding Donors
- Video Resources
- Suggested Case Studies
Principles of Fundraising
- Video Resources
- Suggested Case Studies
Preparing for Successful Fundraising
- Video Resources
- Suggested Case Studies
Annual-Giving Programs
- Video Resources
- Suggested Case Studies
Major-Gifts Programs
- Video Resources
- Suggested Case Studies
Planned Giving
- Video Resources
- Suggested Case Studies
Corporate Support
- Video Resources
- Suggested Case Studies
Foundation Support
- Video Resources
- Suggested Case Studies
Campaigns
- Video Resources
- Suggested Case Studies
Managing Fundraising Programs
- Video Resources
- Suggested Case Studies
Organizing and Managing Fundraising Staff
- Video Resources
- Suggested Case Studies
Legal and Ethical Considerations
- Video Resources
- Suggested Case Studies
International Fundraising and Philanthropy
- Video Resources
- Suggested Case Studies

Case 5.1: American Red Cross, Page 143

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