Cases 9.1: Susan G. Komen for the Cure and KFC, Page 268

Case 9.2: No Kid Hungry and Denny’s, Page 268

Case 9.3: WWF and Avon, Page 269

Case 9.4: Los Angeles Plaza de Cultura y Artes and PepsiCo Foundation, Page 269

Case 9.5 Nestlé and Reading Is Fundamental, Page 269

Case 9.6: Dawn and the Gulf Oil Spill, Page 269