About the Book

This fully updated Third Edition of Applying Communication Theory for Professional Life helps students understand communication theory and its importance to their careers in communication and business. Practical and reader-friendly, the book offers succinct coverage of the major theories that have clear applicability to communication and business practitioners, including theories of intrapersonal communication, interpersonal interaction, intercultural encounters, persuasion, group communication, organizational behavior, social media, and mass communication. Real-world case studies within each chapter illustrate how theory is applied in a variety of professional settings.