General Resources

Cases from the Second Edition

Case Study 1: Evaluating Groupthink - PDF icon Case 1 - Evaluating Groupthink.pdf

Case Study 2: the Development of Attribution Theory - PDF icon Case 2 - Development of Attribution Theory.pdf

Case Study 5: Dr. Evil and the Doomsday Assignment - PDF icon Case 5 - Dr. Evil.pdf

Case Study 7: The Database Dilemma - PDF icon Case 7 - The DataBase Dilemma.pdf

Case Study 8: Extreme Confusion at ECX - PDF icon Case 8 - Extreme Confusion at ECX.pdf

Case Study 10: Different “Vues” of the World - PDF icon Case 10 - Different Vues.pdf

 

Supplemental Readings

Gass, R. H., & Seiter, J. S. (2009). Persuasion and compliance gaining. In W. F. Eadie (Ed.), 21st century communication: A reference handbook (pp. 156-165). Thousand Oaks, CA: Sage. 

PDF icon Gass - Persuasion and Compliance Gaining.pdf

This chapter parallels chapter seven in the textbook as several of the same theories are outlined. Specifically, the elaboration likelihood model, the theory of reasoned action, and the theory of planned behavior are covered.

 

Ghanem, S. I., McCombs, M., & Chernov, G. (2009). Agenda setting and framing. In W. F. Eadie (Ed.), 21st century communication: A reference handbook (pp. 516-525). Thousand Oaks, CA: Sage.

PDF icon Ghanem - Agenda Setting and Framing.pdf

This chapter complements chapter eleven in the textbook. In more detail, the process of framing as proposed by agenda setting, is identified and described.

 

Given, L. M. (2008). The SAGE encyclopedia of qualitative research methods. Thousand Oaks, CA: Sage.

This comprehensive text can offer more information about using qualitative methods (such as ethnographies) that will complement the material in chapter two of the text. This will aid the instructor with further knowledge about research methods and the connection to theory.

 

Littlejohn, S. W., & Foss, K. A. (2009). Encyclopedia of communication theory. Thousand Oaks, CA: Sage.

Individual sections are written by authors who have either generated or worked closely with each theory presented. This can offer additional information to the student and instructor regarding specific theories.

 

Reinhard, C. D., & Dervin, B. (2009). Media uses and gratifications. In W. F. Eadie (Ed.), 21st century communication: A reference handbook (pp. 506-516). Thousand Oaks, CA: Sage.

PDF icon Reinhard - Media Uses and Gratifications.pdf

This chapter complements chapter ten in the textbook. It provides specific examples of different types of media and how the audience selects and uses media, as proposed by uses and gratifications theory.