Applying Communication Theory for Professional Life
A Practical Introduction
Student Resources
General Resources
Cases from the Second Edition
Case Study 1: Evaluating Groupthink - Case 1 - Evaluating Groupthink.pdf
Case Study 2: the Development of Attribution Theory - Case 2 - Development of Attribution Theory.pdf
Case Study 5: Dr. Evil and the Doomsday Assignment - Case 5 - Dr. Evil.pdf
Case Study 7: The Database Dilemma - Case 7 - The DataBase Dilemma.pdf
Case Study 8: Extreme Confusion at ECX - Case 8 - Extreme Confusion at ECX.pdf
Case Study 10: Different “Vues” of the World - Case 10 - Different Vues.pdf
Supplemental Readings
Gass, R. H., & Seiter, J. S. (2009). Persuasion and compliance gaining. In W. F. Eadie (Ed.), 21st century communication: A reference handbook (pp. 156-165). Thousand Oaks, CA: Sage.
Gass - Persuasion and Compliance Gaining.pdf
This chapter parallels chapter seven in the textbook as several of the same theories are outlined. Specifically, the elaboration likelihood model, the theory of reasoned action, and the theory of planned behavior are covered.
Ghanem, S. I., McCombs, M., & Chernov, G. (2009). Agenda setting and framing. In W. F. Eadie (Ed.), 21st century communication: A reference handbook (pp. 516-525). Thousand Oaks, CA: Sage.
Ghanem - Agenda Setting and Framing.pdf
This chapter complements chapter eleven in the textbook. In more detail, the process of framing as proposed by agenda setting, is identified and described.
Given, L. M. (2008). The SAGE encyclopedia of qualitative research methods. Thousand Oaks, CA: Sage.
This comprehensive text can offer more information about using qualitative methods (such as ethnographies) that will complement the material in chapter two of the text. This will aid the instructor with further knowledge about research methods and the connection to theory.
Individual sections are written by authors who have either generated or worked closely with each theory presented. This can offer additional information to the student and instructor regarding specific theories.
Reinhard, C. D., & Dervin, B. (2009). Media uses and gratifications. In W. F. Eadie (Ed.), 21st century communication: A reference handbook (pp. 506-516). Thousand Oaks, CA: Sage.
Reinhard - Media Uses and Gratifications.pdf
This chapter complements chapter ten in the textbook. It provides specific examples of different types of media and how the audience selects and uses media, as proposed by uses and gratifications theory.